AFP | Up to date: April 5, 2018, 8:26 AM IST

BCCI Media Rights: Three-way Fight Ensures E-Auction Drags to Third Day

BCCI Emblem. (Getty Photographs)

New Delhi: India’s cricket board is ready to interrupt the billion greenback barrier in its new media rights deal after two days of intense bidding between rival companies, that are scheduled to finish Thursday.Bidding hit $926 million Wednesday within the battle between Star India, Sony and Reliance Jio for tv and digital rights for the Indian cricket workforce and home championships from 2018 to 2023.

The deal doesn’t embody the multi-billion greenback Indian Premier League (IPL).

“The bidding mark has reached 60.32 billion rupees and it’ll actually be a landmark deal,” a senior Board of Management for Cricket in India (BCCI) official stated on situation of anonymity.

Rupert Murdoch’s Star paid 38.5 billion rupees ($592 million) for the rights to broadcast India’s house matches from 2012-2018.

Star additionally gained the media rights for BCCI’s profitable IPL Twenty20 event with a document $2.55 billion bid final yr. The deal additionally stands for 5 years from 2018.

Initially six firms, together with Fb and Google, entered the fray to bid for worldwide and home matches in India from April 15 2018 to March 31 2023.

First Printed: April 5, 2018, 8:15 AM IST

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